Introduction To The Malaysian Film Industry Media Essay

Introduction To The Malaysian fibreisation Industry Media EssayThe Malaysian film industry has al slipway been laborious to r altogether(prenominal)(prenominal) their way to the top in matching the standards of creating a booming flick. Nowa solar days, we see most raft now ar much culls observation foreign movies rather than hearting topical anesthetic movies. It is certain that our topical anesthetic films ar legato way far behind.The causation leaves doing re chase ab off conclusion ways to develop local movies. During the researches similarly ordain to identify the weaknesses of producing a movie and know how to improve it.ObjectivesThe main objective of this research is to incur out the answer to the question about how to develop of our local movies. So we leave know whether the local movies testament be more than than than pet than foreign movies in the time to come tense.IntroductionThe research conduct research via the customary habitual in t he take shape of a questionnaire,interview, observation and this data will help evaluate whether behind locate what is missing in local filmmaking. Four methods were theatrical roled in collecting data throughout the research. initiative the root eld had ga on that pointd schooling through distri howevering questionnaire to public in Limkokwing University, GSC moving picture at Alamanda and likewise Jaya Jusco near Equine. The reason why the precedent use uped those aras is because the hoi polloi around thither are more often than non students, families and working adults which of them are chiefly part of the film spectator.Target sense of hearingThis topic of research is mainly target to materialization generations to working adults, from the be ons from 18 to 50 yrs senior .This research is essenti completelyy to understand how the development improves the form of ballpark ways of producing. Also to understand what the target audiences really like, what they know about, and loss they would urgency for local movies to look like.Primary ResearchInterview feedback summaryQuestionnaire Feedback analysisThe data has been collected in from questionnaire from opposite locations within several while and concourses for the survey. The author ,distributed questionnaire to 50 respondents. The areas c everywhereed were Limkokwing University Library and SMK Cyberjaya, MPH City hearty Johor Bharu. The reason why author selected these area because the commonwealth around in that respect are mostly raft development both digital or scar media for educational or information. Another reason is these place are point masses rise book and they are come from different background,these area eternally crowded with all kind of mickle and with all different mount up group moving around. Most of all they defy epoch to answer my few questions regarding author concern about which media is more prefer either issue or digital on media publishings. 1. commonplace Information4. How legion(predicate) sequences do you buy compositions for a calendar week?The chart plants, the circumstances of how umteen times hatful buy refreshedspaper for a week, the pop the question of this question was to know if people still bought scratch media or only prefer digital media to find word of honor.48 %only sometimes bought the newspapers, only during weekend.36 % bought newspaper e realday, this group in government workers.16 % not at all bought the newspapers, this group come from student and superiors. The authors opinion student and professional are the group always online. Theyre prefer rent online news.When is the last time you bought a book or a magazine?The author want to know frequently people bought strike media much(prenominal) as a book or a magazine.46% did buy last week. Last month bought instill media crystalize 38%.16% did not remember when last time bought release media stuff. They still bought book or a ma gazine counterbalance technology especially cyberspace will got lot information.In general, what do your prefer subscribe a digital PDF or buy published books and magazines?The author needs to know which media the people prefer now days eithersubscribe digital PDF, buy printed books and magazines or both. Most ofthem 44% contract both.30% prefer buy printed books and magazines and 26%prefer digital PDF such(prenominal) as CD, e-book. Depend on what content they willbought especially for educational people prefer digital comparemagazine their still like print media.Do you prefer media (internet, mobile, etc) or print media (newspaper, magazine, etc) for your construe material?The author discovered which audience prefer for reading material either print media or digital media. The busy life today make 64 % people prefers digital media, only 36 %t still prefer print media for reading material. The author add, technology also change people read common reading material.If Digital me dia, why?From the survey, why people postulate digital media for reading material the author rig majority 31 % hold digital media are an effective, synergetic features and updated.22 % choose because an effective,28% because an interactive features attract their choose digital media and 19% because the updated information. Most people choose all features digital media provide because of the feature will help them when victimisation digital media.If sign media, why?From the survey, why people choose print media for reading material the author found majority 56% foold print media because of credibility, loyal readerships and yen life span. 22% chosen because of long life span, 11 percent because loyal readerships and long life span.What are your expectations for the future about print media?In recent years in that location has been a increment trend people using digital media.The author tried to find from this question how their expectation aboutprint media in future. The 66% expect print media not available infuture. only when 34% still want print media available.Do a digital media play a part in your bothday life?The purpose author asked this question to find influenced digital media in their everyday life.82% obligate digital media play a part in your everyday life. communications is important today. Internet and mobile ph wizard almost help in their life, especially deliver information. Only 18% not consent. This part also show a trend of the older group and young group gap.Nowadays is digital media more effective compare print media. Do you agree?In above chart 62 % of audience agree digital media more effective compare 16% not agree. Others 22% not sure either digital or print media. In author opinions why people agree this reconcilement nowadays because the features of digital media much help people compare print media.In future, which media will help you relegate in memory your daily notes, appointments or monitor?In daily lives media mavin medium will help to keeping your daily notes, appointment or reminder. The author looking from the survey, in future 54% people believe digital media will help their more better compare 14% still think print media it better. plainly 12% want both to help them later in future. This show that there is definitely a trend for digital be approaching in future.Which media do you prefer for sharing information today? You may denounce more than one?The pie cart indicated percentages which media prefer for sharing information,from the survey 23 percentages using text messaging. Then the author found people using mobile phone and chatting using internet to region information each same percentage is 22.15 percentages using forum to sharing information using discussion in forum. Whereas 11 percentages using email and small percentage 7 using others. More than half from the survey using internet to sharing information. The trends show people now move to digital media. self Observation The author had decided to do observation on what occurs at the cinema. The cinema was at GSC Tropi tummya City. Upon arrival, the author went straight to the top floor the right way where the cinema is and saw a huge crowd of people run along up their queue to buy tickets and another line was at the snacks counter. A lot of movies that were test sold very ready could see bods pool being reduced until 0. The night was quite packed with people mostly on weekends and it was Saturday that time. The author wouldnt claim to worry because of already booked it before from the internet which was much easier than to wait in the line. The GSC has their own weavesite and people disregard make reservations through online. The cinema looked very stylish now than since it was branch at large(p)ed. The tickets normally priced around RM6-15 according to types of seats and class of cinema.There are 8 cinema halls here and people goat proceed in spite of appearance the moment the light i ndicator within each number starts to blink. unrestricted ObservationWhen the author asked certain people about any local movies they dont quite respond fully for what it seems that its not really matter to them. They get hold of the Malay movies is just trying playing it safe. It is irregular for certain people to go to the cinema just to instruct any of the local movies nowadays. As lot people are really willing to see something new and not most of the Malay movies came up with a fulfilling storyline. Sometimes it also doesnt attain the originality anymore for what theyre trying to sell. The acting and the story would be what everyone is always expecting to see. Friends usually tend to spread the news as they beat back to be a trailer. One of the main sources for trailers is YouTube, a useful site to find and watch videos. Eventually everyone nowadays will know what they would like to watch from many source found in the internet.For finding a place to watch a movie can also b e located from the newspapers as it is a daily reading source for information. Show times can be found there and are listed by any nigh local cinemas. People dont regularly go alone. They think what would be more enjoyable notice movies at the cinema is when they brought along some friends to watch together. It could be a comedy movie, thriller and however action packed movie. hardly almost all Malaysian people beatnt odor satisfied only because of not having a lot Malaysian movies produced year by year. I just keep feeling like trying to compete on those foreign movies me and every other people regularly watch. The last time I watch Malay movie at cinema was on the 2008, a movie called Sumolah. I found good acts by the local actors such as Afdlin Shauki, Review on the positive and negative gradient of the movie. It was a good movie with a lot of effort and budgets that were put. I get to see Malaysian actors speak Japanese if I were not mistaken. They also get the chance to acknowledge the art of Sumo fighting and had a bit of comedy too.Maybe some of the filmmakers would not likely take a bigger risk that is why theproduction of a movie for each year becomes slower. Anyways, I am certain that we are still in progress of building up and Im sure one day we can all be proud to see greater screening from our own Malaysian itself in time.Literature ReviewPRINT VS digital THE IMPACT OF TECHNOLOGY ON MEDIA PUBLICATIONIn this stage, the author will cover secondary research from books and internet. Lately the technologies are moving express and increase in various fields. It will change our lifestyle, as surface the hot topics always debate which better print or digital media. In a survey conducted by Ofcom(2006) In every region surveyed, broadband usage appears linked to a decline in formal television viewing. On average around one-third of consumers with broadband feeler said they watch less television since going online. Conversely, internet entrywa y appears to have a positive effect on radio listening, offsetting a decline in hours spent listening to conventional broadcast radio.On secondary research, the areas author will cover in this chapter areThe future of bookNo one has asked the customers whether they prefer print materials or electronicmedia or other sources. crisscross publications should be changed into a form of digital media.The Future of agreeWhether individuals express preference or aversion toward e-books, there aremultiple reasons related to lifestyle preferences, as well as personal views on technologies, learning methods, and pleasure reading(Nielsen 2008)Based on the quote above, there are lot reasons why people toward reading e-books compare book. The problem with the e-book and traditional book debate is that e-books have evolved but common perceptions of them have not. E-book produce with bonus and you will get information that usually doesnt come with a book. For case such links will also make books N o one has asked the customers whether they prefer print materials or electronicMedia or other sources much easier to discover, by helping searchengines. As discussed by online magazine The from as link structures develop around books, search algorithms can count incoming links as votes, giving more weight to incoming links from much-cited places and less to obscure ones. The (offline) citation market-gardening of academic literature already works this way. (The future ofbook motley Media 2007 p.27). Other advantages reading e-book are involves learning through optical aspects. introduce videos in e-books will might benefit to people with good visual memory.Figure 1 Book of Future initiation (diamondheadz.files.wordpress.com 2007)Now lifestyle more to digital life. We can see anyplace people online, everyone had digital stuff like mobile phone, PDA, ipod, computer. Technology allows to do many things, anywhere and anytime As mentioned by Rita(2008) in book.com forum, People who re ad e-books are typically electronics junkies. My point is they ALREADY have the device and its doing double or even triple duty already. Heres an interesting tidbit. E-books can be read on whatever the reader has on hand. For example computer, a PDA, a berry or Palm Pilot even a phone. Rita (2008) added that In Japan, where people commute for long periods each day, sales of mobile-phone novels books that you download and read in instalments on the screen of your cell phone have jumped from nothing flipper years ago to over 10 billion ($82m) a year today.In a interview by Joanna (2009) with Michael Pastore, he said E-BOOK dampen us the latest available information. Ebooks of the future, like software, will be have with an option for automatic updates. So, for example, you can buy the 1.0 edition of my e-book about e-kamus, and if you unblock on your update now button, you get a newer e-kamus edition with more new words or information, and a list of changes and additions.After al l of the information collected please stop worrying about is it e-book will replace traditional book or not. We should be grateful with e-book can add new experience for learning or reading material. In fast change magnitude technology will help people make it everything fast. Authors opinion in future e-book will be efficient satisfactory to all generation, they feel comfortable use e-book.No One Has Asked The Customers Whether They take Print Materials or Electronic MediaMany marketers are pushing their customers toward electronic statements,e-newsletters, bills, and transactional statements as a green move, but in reality, it has more to do with economics. But while pushing e-communications as greener, has anyone bothered to ask what customers how they feel about it? (Tolliver-Nigro 2009)Based on the quote, the author try to find out either people fine with digital media or still nettle with digital media. Perspective ( inspiredeconomist.com 2007) from business site on the su rvey it found that, while 71% of respondents always open email containing a monthly bill, this jumped to 92% of consumers who received statements by mail. Likewise, while 60% always open an email containing a bank statement, this jumps to 83% when the bank statement comes in the mail. Other researches the author sure people prefer digital because the number of people who read newspapers and magazines is growing. Of course, with few exceptions that growth is all digital. Take one example Pontin (2009) said Between 14 meg and 22 million read nytimes.com every month the print circulation of the weekday Times is just one million. In all, on any day, 32 million Americans read their news online. Those numbers suggest contented customers. Mainstream media in electronic publishing are good business.Figure 2 Chart of age groupSource (http//www.deathofprint.co.uk 2008)The young generation more prefer digital media compare print media, see the figure 2from the BBC report the chart show there seems to be a generation gap in the use of or viewing of online and mobile video. It found that viewing of online video was popular among the 16-24 age group but the viewing of online video decreased as the age groups got older. In author opinions general trend the percentage of those age groups watching online video falls as the age gets older, it does rise again in him 65+ age group, a possible theory on this could be the fact that in general people of this age group have more time on their hands than some of the other age groups.The author opinions the trend of digital media becoming part of everyday life, people lives are now ingrained with technology from birth meaning that a lot of people especially the younger generation are very technically savvy meaning that they are keeping up with the technological change.Print Publication Should Be Changed Into A Form of Digital MediaDigital publication of e-books and electronic articles, and the development of digital libraries and cat alogues are include in E-Publishing. Electronic (Jose 1999 p.5) publishing has become common in scientific publishing where it has been argued that peer-reviewed paper scientific journals are in the process of being replaced by electronic publishing. The author also knew that although distribution via the Internet (also known as online publishing or web publishing when in the form of a website) as well as technical and reference publications relied on by mobile users and others without reliable and high speed assenting to a network.The advantages of electronic publishing are speed and integration. Jose (1999 , p.12) highlighted that the speed of distribution just the beginning. He added electronic publishing also gives publisher and readers more flexible guidance of the publications they are create. Nowdays the readers who are spending increasing daily hours online with or without having penetration to the digital version of your publication. Other (Jose 1999, p.6) benefits of pr int to digital publications are state by embedding video and interstitial ads, tracking the number of readers unique and repeat, growing your online ad inventory by serving IAB standard ads within and away(p) the digital publication pages, capturing user view and interaction data such as page views, clicks unique andrepeat ,the ability to instantly share the E-magazine with friends or colleagues. The phenomenally low cost of publishing a digital magazine may be the knockout punch in the joy of digital version over print version.Print publications have character digital publications may be the future (Hicks 2009). Hicks(2009) he also support that Yes, but the print magazines have a certain endearing note about them. For example a print magazine is finite, you can read it cover to cover. Hicks (2009) also added The vibrant color in are, in most cases, better than screen resolution of a laptop computer or a PC monitor. In fact there is an wide-cut set of reader behaviours such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that live to define the strong if dwindling birth between the print publications and its readers. Flipping pages, for example, can be much quicker than going to as many web pages on a site, not to overlook the fact that you must be online.It is an example how you can do try print media changed into a form of digital media. This is probably simple step. Hickss (2009)mention once you have an account all it takes is to follow 3 easy steps Upload the PDF Configure your digital publication example provide a short description and select features you would like to enable Click CONVERT. It takes just minutes and you will have a URL for your digital publication which you can forward to your friends, colleagues or just embed in your emails or websiteThe authors opinion it digital publication no only easy step, also a lot advantages when print publication change to that. According (Hic ks 2009) this is begin with the readers who are spending increasing daily hours online with or without having access to the digital version of your publication.CONCLUSIONFor many years the technology will changes common print publication to digital media. Technology will continue to develop digital publication. Yes, today young generation prefer use digital media compare print. As we have seen from the evidence in this research, there is certainly a trend towards the use of digital media, especially in everyday life. This however seems to be coming as a generalization from the younger age groups. The evidence of this is in the questionnaire and public observation the author done.The author achieve the objective to find out whether digital media will replace print media for future. Depend on situation, this may be different in the future digital media in general is still relatively expensive meaning people such as the poor will not be able to access digital media as well as tradition al media where televisions can be bought relatively cheaply and where newspapers are cheap to read compared with the cost of purchasing a computer and having to pay for the cost of an internet connection every month.Based on the author did literature review,a lot advantages and disadvantages digital media in future. Hicks(2009) he also supported that Yes, but the print magazines have a certain endearing quality about them. For example a print magazine is finite, you can read it cover to cover. Hicks (2009) also added The vibrant colors are, in most cases, better than screen resolution of a laptop or a PC monitor. In fact there is an entire set of reader behaviours such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that continue to define the strong if dwindling relationship between the print publications and its readers. Overall research the author came to conclusion found on the information gathered from doing intervie ws,distributed questionnaire as well doing self and public observation. Conclusion from the author is technology make publication toward digital over print and more young people prefer it.The author agree in future digital media will replace print media. As we have seen from the evidence in this research the digital media spreading fast because of today digital gadget are devices are been introduced to help the audience to save time and got information easier. Also helper audience updated information. For example e-book have many benefits over simple printed material as common book.REFERENCESBooksJose, S 1998, Electronic Publishing Guide, Macmillan Computer Publishing USA.InternetHickss, J 2009, Why every print publication should also be a digital publication. Retrieved October 7 2009 fromhttp//education.ezineseeker.com/why-every-print-publication-should-also-be-a-digital-publication-3a455d42ce.htmlNielsen, E 2008, The Future of Books Mixed Media and Multiple Intelligences. Retrieve d October 5 2009 from http//education.ezineseeker.com/the-future-of-books-mixed-media-and-multiple-intelligences-13b392b625.htmlhttp//education.ezineseeker.com/the-future-of-books-mixed-media-and-multiple-intelligences-13b392b625.htmlTolliver-Nigro, H 2009. 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