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None Provided17 Basics and Planning Introduction ad and promotions is livery a service to the attention of potential and current customers. advertising and promotions are best carried out by implementing an advertising and promotions device. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the merchandising analysis, including the positioning statement. The plan usually includes what target markets you motivation to reach, what features and benefits you believe to convey to them, how you will convey it to them (this is often called your advertising campaign), who is trusty to carry the various activities in the plan and how much collide with is budgeted for this effort. Successful advertising depends very much on intentional the preferred methods and styles of communications of the target markets that you postulate to reach with your ads. A media plan and calendar can be very useful, which specifies what adverti...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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