From job interview to promoting a business how effective is marketing Dissertation

From job interview to promoting a business how effective is marketing yourself - Dissertation Example In both situations there are certain things that are important to do. I would like to study how effectively marketing yourself works in both situations. 2. Focus for the Study My research topic is the importance of marketing yourself in a job interview or in promoting a business. One of the first things that people say when you are reading books on this topic is that everyone should become a networker both online and offline. Tara Hunt, author of the book, The Whuffie Factor, states that online networking is essential to gaining more business or to find a job. She explains that "whuffie is the residual outcome-the currency of your reputation" (4). She goes on to say that you can build it or ruin it based on what you do in the community and what people think about you. This is one way to look at marketing yourself because you are putting yourself or your business into the public eye and you want to make sure that people see you in the best light. John Milton Fogg adds more focus to th is discussion because he tells people through a story, that networking is about building relationships. If you build solid relationships by helping others, they will in turn help you. Networking seems to be the most effective way of marketing yourself. ... The new way of networking is to know what someone needs and let them know your skills and abilities and how you can help their company (74). This method seems to be very important because you have to know your own skills and abilities before you can tell someone else about them. Networking is not the only aspect of marketing yourself. Jim Kukral states that people must understand they must think "out of the box" when marketing a business. This means that people must become very creative and find ways of marketing that others have not found (62). In other words, this will set them apart from others in their field. He continues that successful business people understand that they must get someone to react to something they do in order for them to pay attention (65). In other words, if you are opening for a job interview or creating a business, you have to do something different to get people to pay attention. Personality place a large part in marketing yourself because some people have stronger personalities than others. Paul Tieger and Barbara Barron-Tieger suggest that by understanding your own personality type, you can make better decisions about a job or a business and how it will work with your personality. Marketing yourself through your personality does have validity because people seem to hire people they like who can do their job. The Home Shopping channel is one example of how businesses market themselves in this arena. They have to do something different in order to set themselves apart from the other types of businesses like them in order for people to want to buy their product. Susan Berson, a lawyer specializing in finance, states that marketing is important to business because it helps people find current clients who can later provide